Best Digital Products to Sell Online

Selling digital products is one of the best opportunities out there for entrepreneurs. You don’t need to worry about shipping or storage, and you can deliver your product instantly. Even better? Many digital products can keep making money for you long after they’re created.

From eBooks to templates and everything in between, the right digital product can seriously boost your profits. Whether you’re chasing trends or just curious about what’s selling well, this guide breaks down 15 of the best digital products you can sell in 2025.

What Are Digital Products?

Digital products are items you can sell online without ever touching a box. Think eBooks, courses, design templates, music, software—stuff people can download or stream instantly after buying. They’re useful, convenient, and can be created once but sold again and again.

Why Sell Digital Products?

There are a ton of reasons why selling digital products is a great idea:

• Big profit margins – They cost little to make and can be sold unlimited times.
• Scalability – You can sell to thousands of people without doing more work.
• Low overhead – No packaging, no shipping, no warehouse.
• Passive income – Set it up once and keep earning.

What Makes Digital Products Better Than Physical Ones?

The best part about digital products? You don’t need a big budget, fancy degree, or huge team to get started. All you need is knowledge, creativity, or a useful skill—and there’s a good chance someone out there is willing to pay for it.

Can Anyone Make Money with Digital Products?

Yes, but don’t expect overnight success. Just because it’s digital doesn’t mean it doesn’t need to be good. Your product still needs to solve a problem, help someone, or offer real value. That’s what keeps customers coming back.

Where to Sell Your Digital Products

You need a simple platform to sell your products. Some popular options include:

• Etsy – Great for planners, digital art, and templates.
• Gumroad – Easy to use and great for creators.
• eBay – Good reach for digital downloads.
• Creative Market – Perfect for selling design assets like fonts and graphics.
• Shopify – Ideal for setting up your own store.
• Teachable/Thinkific – Built for selling online courses.

Top Digital Product Ideas to Sell in 2025

Digital markets are booming. Here’s a quick look at where the money is:

• E-learning – $165B
• Gaming – $116B
• Music & streaming – $77.8B
• SaaS (Software as a Service) – $77B

Let’s look at 15 digital product ideas worth exploring:

1. eBooks

eBooks are easy to create and can be sold over and over. Popular niches include self-help, fitness, and personal finance.

Pros:

• Low production cost
• Great for passive income
• Flexible topics

Cons:

• Takes time to write
• Competitive space

Also Read: How to Start a Blog that Makes Money in 2025

2. Online Courses & Workshops

Teach what you know on platforms like Teachable or Udemy. Courses are high-value and can bring in steady income.

Pros:

• You can charge more
• Update and resell courses

Cons:

• Takes effort to build
• May need ongoing support

3. Planners & Templates

People love tools that keep them organized—especially busy students and professionals.

Pros:

• Easy to make
• Big demand in productivity

Cons:

• Lots of competition
• Can feel “generic” if not unique

4. Design Assets (Graphics, Icons, etc.)

If you’re a designer, you can sell assets that creators and marketers use every day.

Pros:

• Useful across many industries
• Great for Creative Market or Etsy

Cons:

• Time-consuming to create
• Requires design skills

5. Stock Photos

Photographers can upload images to stock websites and earn every time someone downloads them.

Pros:

• Passive income potential
• High demand in marketing and blogs

Cons:

• Crowded market
• Needs good camera gear and editing skills

6. Memberships & Exclusive Content

Use platforms like Patreon to offer premium content. Great way to build a community and steady income.

Pros:

• Recurring income
• Builds loyal followers

Cons:

• Requires consistent content
• Takes time to grow an audience

7. Music & Audio Tracks

If you’re into music or sound design, you can sell royalty-free music or sound effects.

Pros:

• In demand by podcasters and creators
• Ongoing sales

Cons:

• Needs music production skills
• Competition in popular genres

8. Software & Mobile Apps

If you’re a developer, apps and tools can bring in serious cash.

Pros:

• High-profit potential
• Solves real problems

Cons:

• Technical knowledge required
• You’ll need to update and support it

9. Fonts & Typography Kits

Designers are always hunting for unique fonts. If you can create them, you’re in business.

Pros:

• Easy to sell multiple times
• Great for branding projects

Cons:

• Niche skills needed
• Lots of competition

Also Read: How to Make $100 a day with Affiliate Marketing?

10. Digital Art Prints

Artists can turn their creations into prints that buyers download and print at home.

Pros:

• Creative and customizable
• No inventory needed

Cons:

• Easy to copy, so brand well
• Saturated platforms like Etsy

11. Social Media Templates

Everyone wants eye-catching posts. Offer Canva templates for Instagram, TikTok, and more.

Pros:

• In demand with small businesses
• Saves users time

Cons:

• Needs design skills
• Competitive market

12. Website Themes & Templates

Pre-made themes save time for web developers and shop owners.

Pros:

• Good earning potential
• Sell on ThemeForest and similar sites

Cons:

• Must be updated regularly
• Needs coding and design knowledge

13. Marketing Toolkits

Bundles of email templates, calendars, and strategy guides can be a hit with small business owners.

Pros:

• High perceived value
• Scales easily

Cons:

• Needs marketing know-how
• Appeals to a specific audience

14. Finance & Budget Spreadsheets

Budgeting templates help people manage their money better and are easy to create.

Pros:

• Always in demand
• Easy to customize

Cons:

• Niche audience
• Might need updates

Also Read: 7 Best Affiliate Programs for Beginners

15. Meditation & Wellness Content

People are investing in their well-being, and digital guides or audio meditations are popular.

Pros:

• Fits growing wellness trend
• Can be sold in multiple formats

Cons:

• Needs expertise
• Lots of competition

Challenges of Selling Digital Products

Like any business, there are a few bumps in the road. Here’s what to watch out for and how to handle it:

How to Start Selling

Here’s a simple game plan:

1. Pick your niche – Find what people need and how you can help.
2. Check out the competition – See what’s working and how you can do it better.
3. Choose your platform – Sell on Etsy, Gumroad, Creative Market, or your own site.
4. Write killer product listings – Use clear titles, good keywords, and show off your benefits.
5. Price smartly – Research the market and consider tiered options for bigger products.
6. Market your products – Use social media, email marketing, and even partner with influencers.